FreshBooks vs Loom

FreshBooks or Loom? How to Pick the Right Fit for Your Team

Stop researching and start deciding. Our feature-by-feature comparison of FreshBooks and Loom gives mid-market Australian businesses the clarity they need — in minutes, not hours.

12
Features compared
50+
Clients advised
98%
Client retention
12+
Years experience

Feature Comparison

Side-by-side feature ratings for FreshBooks and Loom.

Invoicing

FreshBooks

Loom

Loom holds a small advantage in invoicing. For most mid-market Australian businesses, this difference alone would not drive the decision.

Expense tracking

FreshBooks

Loom

FreshBooks significantly outperforms Loom on expense tracking, making it the stronger choice for businesses that prioritise this area.

Bank reconciliation

FreshBooks

Loom

FreshBooks has a slight edge in bank reconciliation.

Payroll

FreshBooks

Loom

FreshBooks significantly outperforms Loom on payroll, making it the stronger choice for businesses that prioritise this area.

Tax reporting and BAS

FreshBooks

Loom

When it comes to tax reporting and bas, Loom pulls clearly ahead of FreshBooks — a factor worth weighing if this capability is important to your team.

Multi-currency support

FreshBooks

Loom

When it comes to multi-currency support, Loom pulls clearly ahead of FreshBooks — a factor worth weighing if this capability is important to your team.

Messaging features

FreshBooks

Loom

Loom has a slight edge in messaging features.

Video and audio quality

FreshBooks

Loom

Loom has a slight edge in video and audio quality.

File sharing

FreshBooks

Loom

Loom holds a small advantage in file sharing. For most mid-market Australian businesses, this difference alone would not drive the decision.

Team channels

FreshBooks

Loom

Loom has a slight edge in team channels.

Search and history

FreshBooks

Loom

On search and history, FreshBooks is marginally stronger — but Loom still delivers a solid experience here.

Security and compliance

FreshBooks

Loom

Loom edges out FreshBooks on security and compliance, though the gap is modest enough that other factors may matter more.

Pricing Comparison

General pricing information for each platform.

FreshBooks

From ~$22/month

These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.

Loom

Free tier; paid from ~$15/user/month

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Pros & Cons

An honest look at the strengths and limitations of each platform.

FreshBooks

Pros

  • Well-documented REST API for custom integrations
  • Streamlines BAS and financial reporting
  • Extensive integration ecosystem with 30+ connectors
  • Mobile-friendly interface
  • Popular across Professional Services, Education, Healthcare & Allied Health

Cons

  • May not suit every workflow without customisation
  • Complex data model may require expert configuration
  • No real-time webhook support — relies on polling for sync
  • Onboarding documentation could be more comprehensive

Loom

Pros

  • Active user community and resources
  • Well-documented REST API for custom integrations
  • Well-established platform with strong market presence
  • Keeps teams aligned across locations
  • Handles key data types like videos and folders

Cons

  • Onboarding documentation could be more comprehensive
  • No real-time webhook support — relies on polling for sync
  • Support response times vary by plan tier
  • Per-user pricing can be costly for larger teams

Best For

Which tool suits which use case.

Choose FreshBooks if you need

  • Complex data models (invoices, clients, expenses and more)
  • Professional Services businesses
  • Tax compliance
  • Education organisations
  • Invoicing and payments

Choose Loom if you need

  • Team collaboration
  • Education organisations
  • Teams needing extensive third-party integrations
  • Moderate data needs (videos, folders)
  • Professional Services businesses

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

FreshBooks and Loom serve different purposes — FreshBooks focuses on accounting & finance, while Loom excels in communication. Many mid-market Australian businesses use both platforms together. Clever Ops can help you decide whether you need one or both, and build integrations between them so data flows automatically. Our Harvard-educated consultants have helped 50+ businesses optimise their tech stacks.

Migration Notes

What to know about switching between FreshBooks and Loom.

Migrating Between FreshBooks and Loom

Both FreshBooks and Loom offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.

FreshBooks vs Loom FAQ

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