Choosing Between Copper and Employment Hero for Your Professional Services Business
Thinking of switching from Copper to Employment Hero (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Feature Comparison
Side-by-side feature analysis for Copper and Employment Hero.
Contact management
Copper
Relationship tracking visualises connections between contacts, companies, and deals, which is valuable for referral-based businesses
Employment Hero
Compliance management tracks certifications, licences, and mandatory training with automatic expiry reminders
Both platforms are strong here. Copper emphasises this as a core strength, and Employment Hero also invests heavily in contact management. Review each platform's approach to see which aligns with your team's workflow.
Pipeline management
Copper
Pipeline management with weighted revenue forecasting gives sales managers reliable projections without complex configuration
Employment Hero
Compliance management tracks certifications, licences, and mandatory training with automatic expiry reminders
Both platforms are strong here. Copper emphasises this as a core strength, and Employment Hero also invests heavily in pipeline management. Review each platform's approach to see which aligns with your team's workflow.
Email automation
Copper
Limitation: Limited marketing automation means you still need a separate tool like Mailchimp or ActiveCampaign for email campaigns and nurturing
Employment Hero
Compliance management tracks certifications, licences, and mandatory training with automatic expiry reminders
Edge cases in email automation (bulk edits, exports, undo, permissions) are where Copper and Employment Hero diverge; map your five toughest scenarios and reproduce them in each trial.
Reporting and analytics
Copper
Limitation: Reporting is functional but lacks the depth of HubSpot or Salesforce, particularly for cross-object and funnel analysis
Employment Hero
Limitation: Customer support response times can vary, with some users reporting delays during peak payroll periods
On paper reporting and analytics looks similar across Copper and Employment Hero, but the admin experience, reporting, and permission model tend to be the real differentiators.
Integration ecosystem
Copper
Native Google Workspace integration auto-logs Gmail threads, Calendar events, and Drive files against CRM records without manual data entry
Employment Hero
Employment Hero connects with 41+ tools natively, offering one of the broadest integration ecosystems in its category
Copper highlights integration ecosystem as a core strength. Employment Hero offers the capability but does not position it as a primary differentiator.
Mobile app
Copper
Copper connects with 54+ tools natively, offering one of the broadest integration ecosystems in its category
Employment Hero
Employment Hero connects with 41+ tools natively, offering one of the broadest integration ecosystems in its category
For mobile app, evaluate both platforms against your specific workflow requirements rather than feature lists alone. A free trial or vendor demo will clarify the differences.
Invoicing
Copper
Copper provides invoicing functionality, popular with Professional Services businesses
Employment Hero
Employment Hero provides invoicing functionality, popular with Retail & E-commerce businesses
If invoicing is a daily-use area for your team, the onboarding curve and keyboard ergonomics matter more than feature counts - trial both with a real operator, not an evaluator.
Expense tracking
Copper
Relationship tracking visualises connections between contacts, companies, and deals, which is valuable for referral-based businesses
Employment Hero
Employment Hero provides expense tracking functionality, popular with Retail & E-commerce businesses
Copper highlights expense tracking as a core strength. Employment Hero offers the capability but does not position it as a primary differentiator.
Bank reconciliation
Copper
Copper provides bank reconciliation functionality, popular with Professional Services businesses
Employment Hero
Employment Hero provides bank reconciliation functionality, popular with Retail & E-commerce businesses
Edge cases in bank reconciliation (bulk edits, exports, undo, permissions) are where Copper and Employment Hero diverge; map your five toughest scenarios and reproduce them in each trial.
Payroll
Copper
Copper provides payroll functionality, popular with Professional Services businesses
Employment Hero
Combines HR, payroll, and employee benefits in a single Australian-built platform, reducing the need for separate systems
Employment Hero highlights payroll as a core strength. Copper offers the capability but does not position it as a primary differentiator.
Tax reporting and BAS
Copper
Limitation: Reporting is functional but lacks the depth of HubSpot or Salesforce, particularly for cross-object and funnel analysis
Employment Hero
Limitation: Customer support response times can vary, with some users reporting delays during peak payroll periods
Copper and Employment Hero take different philosophical approaches to tax reporting and bas; the better fit is usually the one that matches how your team already thinks about the problem.
Multi-currency support
Copper
Copper offers multi-currency support capabilities. Support depth and SLA commitments vary by plan
Employment Hero
Limitation: Customer support response times can vary, with some users reporting delays during peak payroll periods
multi-currency support capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
Pricing Comparison
General pricing information for each platform.
Copper
Basic from approximately $36/user/month, Professional from approximately $72/user/month, Business from approximately $134/user/month (AUD). All plans billed annually. Google Workspace required.
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Employment Hero
HR Standard from approximately $8/employee/month, HR Premium from approximately $12/employee/month, Payroll from approximately $6/employee/month (AUD). HR and Payroll billed separately. Onboarding and benefits modules included at Premium level.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Copper
Pros
- Native Google Workspace integration auto-logs Gmail threads, Calendar events, and Drive files against CRM records without manual data entry
- Relationship tracking visualises connections between contacts, companies, and deals, which is valuable for referral-based businesses
- Automatic data enrichment pulls publicly available contact details from the web, reducing time spent on manual lead research
- Simple and clean interface means teams can be onboarded in under a day, with minimal training compared to Salesforce or HubSpot
- Pipeline management with weighted revenue forecasting gives sales managers reliable projections without complex configuration
Cons
- Only works well with Google Workspace - businesses using Microsoft 365 lose most of the automatic activity tracking that makes Copper valuable
- Limited marketing automation means you still need a separate tool like Mailchimp or ActiveCampaign for email campaigns and nurturing
- Reporting is functional but lacks the depth of HubSpot or Salesforce, particularly for cross-object and funnel analysis
- Contact limits on lower plans (2,500 on Basic) can be restrictive for growing businesses, requiring an upgrade sooner than expected
Employment Hero
Pros
- Combines HR, payroll, and employee benefits in a single Australian-built platform, reducing the need for separate systems
- Employee self-service portal handles onboarding paperwork, leave requests, and personal detail updates without HR intervention
- Built-in employee benefits marketplace (Swag) offers discounts on everyday purchases, which can help with retention and employee satisfaction
- Compliance management tracks certifications, licences, and mandatory training with automatic expiry reminders
- Performance review tools with goal setting, 1-on-1 templates, and 360-degree feedback are included on higher plans without needing a separate tool
Cons
- Payroll module pricing is separate from the HR platform, so the all-in cost can be higher than expected when both are needed
- The platform has grown rapidly through acquisition and feature addition, which sometimes shows in inconsistent UX between modules
- Customisation of workflows and approval chains is less flexible than dedicated HRIS platforms like BambooHR or Rippling
- Customer support response times can vary, with some users reporting delays during peak payroll periods
Best For
Which tool suits which use case.
Choose Copper if you need
- ✓ Managing customer relationships
- ✓ Teams needing extensive third-party integrations
- ✓ Sales pipeline tracking
- ✓ Professional Services businesses
- ✓ Moderate data needs (contacts, companies)
Choose Employment Hero if you need
- ✓ Retail & E-commerce businesses
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (employees, payroll, leave and more)
- ✓ Hospitality & Tourism organisations
- ✓ Tax compliance
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Copper and Employment Hero solve different problems: Copper handles crm & sales, while Employment Hero covers accounting & finance. Most mid-market Australian businesses benefit from running both with a proper integration layer. Copper is the right pick when small to mid-market professional services firms and agencies that live in Google Workspace and want a CRM that automatically captures relationship data without manual logging. Employment Hero fits when Australian SMBs that want HR, payroll, and employee engagement tools in a single locally built platform, particularly businesses managing onboarding, compliance, and leave at scale. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.
Migration Notes
What to know about switching between Copper and Employment Hero.
Migrating Between Copper and Employment Hero
Even though Copper and Employment Hero structure data differently, Clever Ops has experience bridging the gap. We map your core data between both systems, handle custom field translations, and run test migrations before going live. Expect 4-8 weeks for the full migration, with 3 months of ongoing support.
Copper vs Employment Hero FAQ
Yes, both platforms are used by Australian businesses. Copper is popular with Professional Services and Real Estate in Australia. Employment Hero is widely used by Retail & E-commerce and Hospitality & Tourism. Key Australian considerations include AUD pricing, local support hours, GST handling, and data residency. Copper offers Australian-specific pricing. Clever Ops, based in Gippsland, Victoria, factors these nuances into every recommendation.
Yes. Copper provides a REST API and Employment Hero provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.
Both Copper and Employment Hero provide standard security measures including encryption, access controls, and compliance certifications. Copper uses a REST API and Employment Hero uses REST, both supporting secure data transfer. For Australian businesses handling sensitive data under the Privacy Act, data residency and local support are worth verifying with each vendor. Clever Ops, based in Gippsland, Victoria, can review each platform's security posture against your compliance requirements during a free assessment.
Free trials are useful for testing the user interface, but they rarely reveal how a platform performs at scale, with your specific data model, or alongside your existing integrations. Copper manages 7 data object types and Employment Hero manages 8. Evaluating that complexity in a trial period is difficult. A more efficient approach is to combine a short trial with expert advice from our Harvard-educated consultants, who can identify the right fit based on 12+ of implementation experience.
Copper is more commonly used in Real Estate. Employment Hero is stronger in Retail & E-commerce and Hospitality & Tourism. That said, popularity alone should not drive your decision. The right tool depends on your specific processes and integration needs. Clever Ops can advise based on what we have seen work for similar businesses.
Copper strengths: Native Google Workspace integration auto-logs Gmail threads, Calendar events, and Drive files against CRM records without manual data entry. Relationship tracking visualises connections between contacts, companies, and deals, which is valuable for referral-based businesses. Employment Hero strengths: Combines HR, payroll, and employee benefits in a single Australian-built platform, reducing the need for separate systems. Employee self-service portal handles onboarding paperwork, leave requests, and personal detail updates without HR intervention. The features that matter most depend on your team's daily workflows and growth plans. Clever Ops can help you map your requirements to the right platform.
Both platforms have their own setup considerations. Copper manages 7 data object types and Employment Hero manages 8, so configuration complexity scales with your data requirements. Clever Ops provides implementation support for both, typically completing setup within 2 weeks.
Full onboarding for either Copper or Employment Hero, including configuration, data import, and team training, typically takes 4-8 weeks with Clever Ops support. Self-service onboarding can take longer and often results in suboptimal configurations that limit the platform's value.
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