Social Media Audit Checklist for Real Estate

# Social Media Audit Checklist - Real Estate

## Purpose
Conduct quarterly to evaluate your social media presence, identify top-performing content, and refine your social strategy.

## When to Use
A social media audit checklist covering profile completeness, content performance, audience demographics, competitor benchmarking, and strategy alignment.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your real estate business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (HubSpot or Notion)

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## Social Media Audit Checklist

### Profile Review (Owner: Marketing Manager)
- [ ] Profile photo or logo current and consistent across all platforms
- [ ] Cover or banner images current and on-brand
- [ ] Bio or about section up to date with current business description
- [ ] Contact information correct (phone, email, website URL)
- [ ] Business address and hours accurate on platforms that display them
- [ ] Links in bio working and pointing to current campaigns or website
- [ ] Username and handle consistent across all platforms
- [ ] Verified badge obtained where available (Meta, LinkedIn)

### Content Performance (Owner: Content Creator / Marketing Manager)
- [ ] Follower count recorded for each platform (compare to previous quarter)
- [ ] Top 5 performing posts identified by engagement rate for each platform
- [ ] Content types ranked by performance (video, image, carousel, text)
- [ ] Best posting times identified from analytics data
- [ ] Average engagement rate calculated and benchmarked against industry
- [ ] Reach and impressions trends reviewed (growing, stable, or declining)
- [ ] Click-through rate on link posts analysed
- [ ] Hashtag performance reviewed: which tags drive the most reach

### Audience Analysis (Owner: Marketing Manager)
- [ ] Audience demographics reviewed (age, gender, location)
- [ ] Audience demographics compared to target customer profile
- [ ] Follower growth rate calculated for the quarter
- [ ] Unfollows or audience loss investigated for patterns
- [ ] Top audience locations confirmed as relevant to your service area

### Competitor Benchmarking (Owner: Marketing Manager)
- [ ] 3-5 competitor profiles reviewed for content strategy and engagement
- [ ] Competitor follower counts and growth recorded for comparison
- [ ] Content themes or formats used by competitors noted
- [ ] Opportunities identified where competitors are absent or weak
- [ ] Any competitor tactics worth testing noted for next quarter

### Strategy Alignment (Owner: Marketing Manager)
- [ ] Content pillars reviewed: is published content aligned with brand messaging?
- [ ] Posting frequency assessed against planned schedule
- [ ] Response time to comments and messages measured (target: under 4 hours)
- [ ] Negative comments or reviews handled appropriately
- [ ] Social media goals for the quarter reviewed (met, partially met, or missed)
- [ ] Content calendar updated for next quarter based on audit findings
- [ ] Budget allocation reviewed for paid social campaigns (ROI assessed)

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**Complexity:** simple | **Setup time:** 15 minutes | **Tools:** HubSpot, Notion

Note: This template has been tailored for real estate businesses in Australia. Adjust terminology and compliance references to match your specific context.