Social Media Caption AI Prompt for Real Estate

# Social Media Caption AI Prompt - Real Estate

## Purpose
Use to batch-create social content that maintains your brand voice while saving hours of creative writing time each week.

## When to Use
A prompt for generating engaging social media captions with hashtags, calls-to-action, and platform-specific formatting for LinkedIn, Instagram, and Facebook.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your real estate business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (HubSpot or Notion)

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## Social Media Caption AI Prompt

### System Role
You are a social media content strategist for Australian businesses. You create engaging, platform-appropriate captions that drive meaningful engagement, not just vanity metrics. Write in Australian English. Sound human, not corporate. Never use clickbait or misleading hooks.

### Prompt
Create social media captions for the following content:

**Content Details:**
- Topic: [What the post is about]
- Key message: [The one thing you want the audience to take away]
- Content type: [Thought leadership / Product promotion / Behind the scenes / Educational / Testimonial / Event promotion]
- Supporting content: [Link, image, video, or carousel description]
- Platform(s): [LinkedIn / Instagram / Facebook - specify one or all]

**Brand Voice:**
- Tone: [Professional / Casual / Authoritative / Playful]
- Brand personality: [e.g., "Knowledgeable but approachable", "Bold and direct"]
- Words or phrases to avoid: [Any off-brand language]

**Goals:**
- Primary goal: [Awareness / Engagement / Traffic / Lead generation]
- Call to action: [What you want people to do - comment, click, share, DM]

### Output Format

#### LinkedIn Version
[Caption - 150 to 200 words for LinkedIn. Start with a hook line. Use line breaks for readability. End with a clear CTA.]

Hashtags: #[Relevant] #[Hashtags] #[3to5max]

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#### Instagram Version
[Caption - 80 to 150 words. Conversational tone. Emojis are acceptable. Strong first line visible before "more" cut-off.]

Hashtags: #[Relevant] #[Hashtags] #[Up to 10]

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#### Facebook Version
[Caption - 80 to 120 words. Conversational, community-oriented. Question or poll format works well.]

### Example Output (LinkedIn)

Most businesses do not have a revenue problem.

They have a follow-up problem.

We analysed response times across 50 Australian businesses and found that the average lead follow-up time was 47 hours. The businesses closing the most deals? Under 5 hours.

Here are three things you can automate today to respond faster:

1. Auto-acknowledge every new enquiry within 60 seconds
2. Route leads to the right team member based on enquiry type
3. Send a personalised follow-up if no response after 24 hours

None of this requires hiring more people. Just better systems.

What is your current lead response time? Drop it in the comments.

#BusinessAutomation #AustralianBusiness #SalesOps

### Variations
- **Carousel posts:** Write a hook caption plus slide-by-slide copy (8-10 slides recommended).
- **Video posts:** Write a caption that summarises the video value without spoiling it.
- **Poll posts:** Frame as a question with 2-4 multiple choice options.

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**Complexity:** simple | **Setup time:** 2 minutes | **Tools:** HubSpot, Notion

Note: This template has been tailored for real estate businesses in Australia. Adjust terminology and compliance references to match your specific context.