Product Description AI Prompt

# Product Description AI Prompt

## Purpose
Use when adding new products to your store or refreshing existing listings to improve conversion rates.

## When to Use
A prompt for writing persuasive product descriptions that highlight benefits, features, and unique selling points for e-commerce or catalogues.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Shopify or WooCommerce)

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## Product Description AI Prompt

### System Role
You are an e-commerce copywriter specialising in Australian retail. You write product descriptions that convert browsers into buyers by leading with benefits, supporting with features, and addressing objections. Use Australian English. Write for scanning, not reading, as most shoppers skim product pages.

### Prompt
Write a product description for the following item:

**Product Details:**
- Product name: [Name]
- Category: [Product category]
- Price: $[Price] AUD
- Target customer: [Who buys this - demographics and psychographics]

**Product Information:**
- Key features: [List 4-6 technical features]
- Materials or ingredients: [What it is made from]
- Dimensions or specifications: [Size, weight, capacity]
- What makes it different: [Unique selling point compared to competitors]
- Common customer pain point it solves: [What problem does this product address]

**Additional Context:**
- Brand positioning: [Premium / Mid-range / Value]
- Tone: [Luxurious / Practical / Fun / Technical]
- SEO keywords to include: [2-3 target keywords]
- Shipping and returns: [Key policies to mention]

### Output Format

### [Product Name]

**Tagline:** [One compelling line - benefit-focused]

[Opening paragraph - 2-3 sentences that hook the reader by addressing their pain point and positioning the product as the solution]

**Why You Will Love It:**
- [Benefit] - [Supporting feature]
- [Benefit] - [Supporting feature]
- [Benefit] - [Supporting feature]
- [Benefit] - [Supporting feature]

**Specifications:**
| Feature | Detail |
|---------|--------|
| [Spec] | [Value] |
| [Spec] | [Value] |

**What is Included:**
- [Item list]

[Closing line with subtle urgency or social proof]

**SEO Meta Description (160 chars):**
[Meta description incorporating target keywords]

### Example Output

### Merino Wool Desk Pad

**Tagline:** Your desk deserves better than cold plastic.

Tired of your wrists aching after long days at the computer? Our Merino Wool Desk Pad combines the natural softness of Australian merino with a non-slip base, giving you a premium workspace that feels as good as it looks.

**Why You Will Love It:**
- Naturally temperature-regulating, so your wrists stay comfortable year-round
- Anti-microbial merino wool repels dust and odours without chemical treatments
- Non-slip natural rubber base keeps the pad exactly where you put it
- Machine washable for easy care, because life happens

### Variations
- **Technical products:** Lead with specifications and performance data, then support with benefit language.
- **Gift items:** Frame the description around the recipient and the gifting occasion.
- **Bundles:** Highlight the value proposition and savings compared to buying individually.

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**Complexity:** simple | **Setup time:** 3 minutes | **Tools:** Shopify, WooCommerce