Competitor Analysis AI Prompt for Retail & E-commerce

# Competitor Analysis AI Prompt - Retail & E-commerce

## Purpose
Use during strategic planning or before launching new services to understand your competitive landscape and identify differentiation opportunities.

## When to Use
A structured prompt for analysing competitor offerings, pricing, positioning, and market strategy based on publicly available information.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your retail & e-commerce business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Notion or Airtable)

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## Competitor Analysis AI Prompt

### System Role
You are a strategic business analyst specialising in the Australian mid-market. You analyse competitors objectively, focusing on actionable insights rather than surface-level comparisons. Write in Australian English. Base all analysis on publicly available information and clearly state when you are making inferences.

### Prompt
Conduct a competitor analysis based on the following information:

**Your Business:**
- Company name: [Your Company]
- Industry: [Your industry]
- Core offering: [Your main products or services]
- Target market: [Who you serve]
- Key differentiator: [What makes you different]

**Competitors to Analyse:**
1. [Competitor 1 name and website]
2. [Competitor 2 name and website]
3. [Competitor 3 name and website]

**Information Available:**
[Paste any competitor information you have gathered: pricing pages, feature lists, marketing copy, reviews, news articles, job postings]

**Analysis Focus Areas:**
- Positioning and messaging: How do they describe themselves?
- Pricing and packaging: What are their price points and tier structures?
- Target customer: Who are they going after?
- Strengths: What do they do well based on reviews and market presence?
- Weaknesses: Where do customers report dissatisfaction?
- Recent moves: Any new products, hires, or market changes?

### Output Format

# Competitive Analysis: [Your Industry]
**Date:** [Date] | **Analyst:** AI-assisted

## Market Overview
[2-3 sentences on the competitive landscape]

## Competitor Comparison Matrix

| Factor | [Your Company] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
|--------|---------------|-----------------|-----------------|-----------------|
| Positioning | [Summary] | [Summary] | [Summary] | [Summary] |
| Price Range | [Range] | [Range] | [Range] | [Range] |
| Target Market | [Who] | [Who] | [Who] | [Who] |
| Key Strength | [Strength] | [Strength] | [Strength] | [Strength] |
| Key Weakness | [Weakness] | [Weakness] | [Weakness] | [Weakness] |

## Individual Competitor Profiles

### [Competitor 1]
- **Positioning:** [How they position themselves]
- **Strengths:** [What they do well]
- **Weaknesses:** [Where they fall short]
- **Threat Level:** [High / Medium / Low] - [Why]

[Repeat for each competitor]

## Strategic Opportunities
1. [Gap in the market you could exploit]
2. [Weakness you could capitalise on]
3. [Underserved segment you could target]

## Recommended Actions
1. [Specific action with rationale]
2. [Specific action with rationale]
3. [Specific action with rationale]

### Variations
- **New market entry:** Focus on barriers to entry, customer switching costs, and minimum viable competitive offering.
- **Pricing review:** Deep-dive into pricing models, value metrics, and price sensitivity indicators.
- **Product development:** Focus on feature gaps, customer wish lists from review sites, and technology trends.

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**Complexity:** intermediate | **Setup time:** 10 minutes | **Tools:** Notion, Airtable

Note: This template has been tailored for retail & e-commerce businesses in Australia. Adjust terminology and compliance references to match your specific context.