Time to Value
TTV
The time between starting an investment and realising measurable benefits. Critical for AI projects where stakeholders expect results within reasonable timeframes.
In-Depth Explanation
Time to Value (TTV) measures how quickly an investment delivers tangible results. For AI projects, shorter TTV builds confidence and momentum while longer TTV increases risk.
TTV phases:
- Implementation: Building and deploying the solution
- Adoption: Users learning and using the system
- Optimisation: Tuning for full performance
- Full value: Achieving target benefits
Factors affecting AI TTV:
- Project complexity
- Data readiness
- Change management effectiveness
- Integration requirements
- Team capability and experience
TTV strategies:
- Start with quick wins
- Use MVP approach
- Prioritise high-impact features first
- Run pilot programs
- Set incremental milestones
Business Context
Shorter time to value reduces project risk and builds stakeholder confidence. AI projects with 6+ month TTV face significantly higher cancellation risk.
How Clever Ops Uses This
We design AI implementations for Australian businesses with clear TTV milestones, delivering early wins while building toward full value.
Example Use Case
"A chatbot pilot delivers value in 4 weeks (answering FAQs), with full automation taking 3 months - early wins sustain momentum."