Distributing incoming network traffic across multiple servers to ensure no single server becomes overwhelmed, improving application availability, reliability, and performance.
Load balancing distributes incoming traffic across multiple servers (or backend resources) to ensure no single server is overwhelmed. It improves application availability, reliability, and responsiveness by spreading the workload evenly.
Load balancing algorithms:
Types of load balancers:
Cloud load balancing services:
Load balancing features:
Load balancing benefits:
Load balancing ensures applications remain available and responsive even during traffic spikes, preventing the revenue-damaging outages that occur when a single server is overwhelmed during peak periods or marketing campaigns.
Clever Ops configures load balancing for Australian businesses using cloud-native services. We design load-balanced architectures that handle traffic spikes, eliminate single points of failure, and enable zero-downtime deployments, ensuring applications remain fast and available for Australian users.
"An Australian e-commerce company implements an AWS Application Load Balancer distributing traffic across 4 web servers with health checks. When one server fails during a sale, traffic automatically redirects to healthy servers with zero customer impact."