Harvard-Educated Zoom Experts | FT Fast 500

Video Meetings Connected Zoom

Zoom is the leading video conferencing platform for business meetings, webinars, and virtual events. Our Zoom integrations connect your video communications with CRM systems, calendars, marketing platforms, and business workflows. Automatically schedule meetings from CRM deals, sync attendee data for follow-up, generate meeting summaries, and trigger workflows based on meeting events. Make video communication a connected part of your business operations.

300M+

Daily participants

Video quality

1000

Participant webinars

API

Full access

Automate Your Zoom Integration View Integration Options

Why Integrate Zoom with Your Business Systems?

Calendar Integration

Zoom meetings sync with Google Calendar, Outlook, and scheduling tools. One-click joins, automatic reminders, and calendar conflicts handled automatically.

CRM Connected

Meeting data flows to your CRM. Attendee lists, duration, and recordings link to contact records. Sales teams see complete communication history.

Webinar Automation

Zoom webinars integrate with marketing automation. Registration flows to email sequences, attendance triggers follow-ups, and engagement data scores leads.

Systems We Connect with Zoom

Salesforce

HubSpot

Google Calendar

Outlook

Calendly

Slack

Notion

Otter.ai

Plus 100+ more systems - if you use it, we can integrate it with Zoom

How Zoom Integration Works

Connect Your Systems

We securely connect Zoom with your other business applications using official APIs and best practices.

Map Your Data

Configure how data flows between systems - which fields map where, what triggers sync, and business rules.

Automate Forever

Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.

Data Flow Architecture

Here's how data flows between Zoom and your connected systems:

┌─────────────────┐     ┌──────────────────┐     ┌─────────────────┐
│    Calendar     │     │       Zoom       │     │      CRM        │
│    Booking      │────▶│     Meeting      │────▶│   Activity      │
└─────────────────┘     └──────────────────┘     └─────────────────┘
        │                        │                        │
        │                        ▼                        │
        │               ┌──────────────────┐              │
        │               │  Meeting Events  │              │
        │               │  • Started       │              │
        │               │  • Participants  │              │
        │               │  • Recording     │              │
        │               └──────────────────┘              │
        │                        │                        │
        ▼                        ▼                        ▼
   ┌─────────┐            ┌─────────────┐          ┌──────────┐
   │ Meeting │            │ Transcribe  │          │  Log to  │
   │Scheduled│            │ & Summarize │          │  Contact │
   └─────────┘            └─────────────┘          └──────────┘

Example: Sales Demo Meeting Flow
════════════════════════════════
1. Prospect books demo via Calendly
2. Zoom meeting created automatically
3. Calendar invite sent with Zoom link
4. Reminder emails at 24hr and 1hr before
5. Meeting starts - participants tracked
6. Meeting ends - duration logged
7. Recording processed and transcribed
8. AI generates meeting summary
9. Meeting activity logged to HubSpot/Salesforce contact
10. Follow-up task created for sales rep

Common Field Mappings

Source Field	Target Field	Notes
Zoom.Meeting.topic	CRM.Activity.Subject	Meeting title
Zoom.Meeting.start_time	CRM.Activity.StartDateTime	Meeting start
Zoom.Meeting.duration	CRM.Activity.Duration	Minutes
Zoom.Participant.email	CRM.Contact.Email	Attendee matching
Zoom.Participant.join_time	CRM.Activity.JoinTime	Attendance tracking
Zoom.Recording.share_url	CRM.Activity.RecordingLink	Recording access
Zoom.Transcript.content	CRM.Activity.Notes	Meeting transcript
Zoom.Meeting.host_email	CRM.Activity.Owner	Meeting owner
Zoom.Webinar.registrant_email	Marketing.Lead.Email	Webinar registration
Zoom.Webinar.attended	Marketing.Lead.Status	Attendance flag

Example API Response

Sample data structure when syncing from Zoom:

// Zoom - Meeting Ended Webhook
POST /webhook/zoom/meeting-ended
Content-Type: application/json

{
  "event": "meeting.ended",
  "payload": {
    "account_id": "abc123xyz",
    "object": {
      "id": 98765432100,
      "uuid": "aBcDeFgHiJkLmNoP==",
      "host_id": "xyz789abc",
      "topic": "Sales Demo - Acme Corp",
      "type": 2,
      "start_time": "2024-01-15T10:00:00Z",
      "duration": 45,
      "timezone": "Australia/Sydney",
      "host_email": "sales@company.com.au",
      "participant_count": 3
    }
  }
}

// Zoom - Get Meeting Participants
GET https://api.zoom.us/v2/past_meetings/{meetingId}/participants
Authorization: Bearer {access_token}

// Response
{
  "participants": [
    {
      "id": "participant1",
      "user_id": "xyz789",
      "name": "Sales Rep",
      "user_email": "sales@company.com.au",
      "join_time": "2024-01-15T10:00:15Z",
      "leave_time": "2024-01-15T10:45:00Z",
      "duration": 2685
    },
    {
      "id": "participant2",
      "name": "John Smith",
      "user_email": "john@acmecorp.com",
      "join_time": "2024-01-15T10:01:30Z",
      "leave_time": "2024-01-15T10:44:30Z",
      "duration": 2580
    }
  ],
  "total_records": 2
}

// HubSpot - Log Meeting Activity
POST https://api.hubapi.com/crm/v3/objects/meetings
Authorization: Bearer {hubspot_token}
Content-Type: application/json

{
  "properties": {
    "hs_meeting_title": "Sales Demo - Acme Corp",
    "hs_meeting_start_time": "2024-01-15T10:00:00Z",
    "hs_meeting_end_time": "2024-01-15T10:45:00Z",
    "hs_meeting_outcome": "COMPLETED",
    "hs_meeting_body": "Demo completed with John Smith. Discussed pricing and implementation timeline. Follow-up scheduled for next week.",
    "hs_meeting_external_url": "https://zoom.us/rec/share/xyz..."
  },
  "associations": [
    {
      "to": { "id": "contact-id-123" },
      "types": [{ "associationCategory": "HUBSPOT_DEFINED", "associationTypeId": 200 }]
    }
  ]
}

AI & Custom Integration Examples

Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Zoom data.

AI Meeting Summaries

Automatic transcription and AI-generated summaries of every meeting. Key points, action items, and decisions extracted and logged to CRM without manual note-taking.

Intelligent Follow-Up

AI analyzes meeting content to suggest personalized follow-up emails. References specific discussion points and commitments made during the call.

Sentiment Analysis

AI evaluates meeting tone and participant engagement. Identifies concerns, objections, or enthusiasm that inform deal probability and next steps.

Coaching Insights

AI reviews sales calls to provide coaching feedback. Talk ratio, question quality, objection handling - helping reps improve through data-driven insights.

Integration Prerequisites

Before starting your Zoom integration, ensure you have:

Zoom Pro, Business, or Enterprise account
Zoom Marketplace app or Server-to-Server OAuth
CRM (Salesforce, HubSpot) with API access
Calendar integration (Google or Outlook)
Recording enabled (cloud recording for transcription)
Webhook endpoint for real-time events

Common Issues & Solutions

Meetings not logging to CRM

Recording not available

Participant data missing

Webinar registration not syncing

Calendar integration broken

Real Results from Zoom Integration

“Zoom + HubSpot integration transformed our sales process. Prospects book demos through Calendly, Zoom links generate automatically, meetings log to HubSpot, and follow-up sequences trigger based on meeting outcomes. Our reps save an hour daily on admin.”

B2B Software Company

Technology, Melbourne