AWS vs Azure / GCP - Which Should You Use?
Comparing AWS and Azure / GCP for your next project. Honest analysis of performance, ecosystem, and suitability for Australian businesses.
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Quick Comparison
Side-by-side comparison to help you decide.
| Criterion | AWS | Azure |
|---|---|---|
| Market share and ecosystem breadth | Largest cloud - most services, most third-party integrations, largest community | Azure: Microsoft ecosystem; GCP: data and ML strength |
| Regions in Australia | Sydney (ap-southeast-2) + Melbourne (ap-southeast-4) - two AU regions | Azure: Sydney, Melbourne, Canberra. GCP: Sydney + Melbourne |
| Managed Kubernetes | EKS - mature, battle-tested, complex to configure | AKS (Azure) - good DX. GKE (GCP) - often considered the best-managed K8s |
| Serverless functions | Lambda - most mature, broadest runtime support, fastest cold starts | Azure Functions (consumption plan). Cloud Functions / Cloud Run (GCP) |
| ML and data platform | SageMaker - comprehensive but complex; Bedrock for foundation models | Azure: Azure ML, OpenAI Service. GCP: Vertex AI, BigQuery ML - GCP leads here |
| Cost at startup scale | Competitive; free tier is broad; pricing complexity can lead to bill shock | Azure: credits for Microsoft startups. GCP: generous free tier for data services |
Our Verdict
AWS is the default for most Australian businesses: the largest service catalogue, two local regions, the deepest talent pool, and the most third-party integrations. Choose Azure if your team runs Microsoft 365, is building .NET applications, or your organisation has an existing volume licensing agreement. Choose GCP if Google's data platform (BigQuery, Vertex AI) is a core requirement or your engineering team has strong GCP expertise. For mid-market Australian businesses with no pre-existing cloud commitment, AWS in ap-southeast-2 is the lowest-risk starting point.
Choose AWS when:
- ✓ No pre-existing cloud commitment and you want the deepest service catalogue
- ✓ Using managed services (RDS, ElastiCache, SQS) where AWS equivalents are most mature
- ✓ Need two Australian regions for geographic redundancy (Sydney + Melbourne)
- ✓ Most of your DevOps hires will know AWS (it is the most common certification in AU)
Choose Azure when:
- ✓ Azure: your organisation runs Microsoft 365 and Azure AD integration is needed
- ✓ Azure: .NET workloads and Windows Server are in scope
- ✓ GCP: BigQuery or Vertex AI are core to your data or ML strategy
- ✓ GCP: you want the cleanest managed Kubernetes (GKE) experience
Frequently Asked Questions
Our core stack is Next.js, React, and TypeScript, but we select technology based on your project needs. We have experience with Python, Node.js, PostgreSQL, and all major cloud platforms.
Yes, our team has experience with both AWS and Azure / GCP. We choose the right tool based on your project needs and recommend accordingly during our free assessment.
Pricing depends on what you need - a simple web app costs less than a complex system with multiple integrations. We provide fixed-price proposals after a free discovery session.
We specialise in integration. Whether it is your CRM, accounting software, or industry-specific tools, we connect your new application to your existing systems.
It depends on your project requirements. AWS and Azure / GCP each have strengths. Our detailed comparison above covers the trade-offs to help you decide.
Timelines depend on scope, but most projects go from kickoff to launch in 4-8 weeks. A working prototype is ready within the first 2 weeks for early feedback.
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