Wish List
A feature allowing customers to save products for future reference, serving as a purchase intent signal and remarketing opportunity for e-commerce businesses.
In-Depth Explanation
Wish lists (also called save-for-later or favourites) allow customers to bookmark products they are interested in without committing to an immediate purchase. For e-commerce businesses, wish lists are valuable both as a customer convenience feature and a marketing tool.
Wish list functionality:
- Save products: Quick-add button (usually a heart icon) on product pages
- Multiple lists: Allow customers to organise items into themed lists
- Sharing: Enable wish list sharing for gift-giving occasions
- Price alerts: Notify customers when wish-listed items go on sale
- Stock alerts: Notify when out-of-stock wish-listed items become available
- Move to cart: Easy one-click transfer from wish list to shopping cart
Marketing opportunities:
- Email campaigns: "Items in your wish list are on sale" notifications
- Price drop alerts: Automated emails when wish-listed items are discounted
- Back-in-stock alerts: Notifications when out-of-stock items return
- Seasonal reminders: "Complete your wish list before the holidays"
- Social proof: "X people have this on their wish list" messaging
Analytics from wish lists:
- Products most frequently wish-listed (demand signals)
- Conversion rate from wish list to purchase
- Average time between wish-listing and purchasing
- Products wish-listed but rarely purchased (pricing or availability issues)
Wish lists can be implemented through e-commerce platform features, apps (like Wishlist Plus for Shopify), or custom development.
Business Context
Wish lists capture purchase intent and enable targeted remarketing, with wish-listed items converting at 2-4x higher rates than general product page visits when combined with email follow-up.
How Clever Ops Uses This
Clever Ops implements wish list features and associated automation workflows for Australian e-commerce businesses, including price drop notifications, back-in-stock alerts, and seasonal reminder campaigns.
Example Use Case
"A fashion retailer implements wish lists with automated price drop alerts. Customers who receive sale notifications on wish-listed items convert at 12%, compared to 2% for general sale emails, generating $8,000/month in additional revenue."