Growth Hacking

Growth hacking is an experiment-driven approach to marketing that prioritises rapid growth through creative, data-informed strategies. It combines marketing, product development, and data analysis to find scalable ways to acquire and retain customers.

Growth hacking methodology:

• Ideate: Generate growth experiment ideas based on data and insights
• Prioritise: Rank experiments by potential impact, confidence, and ease (ICE scoring)
• Test: Run small-scale experiments quickly
• Analyse: Measure results against clear success metrics
• Scale: Double down on what works, kill what does not
• Repeat: Maintain a continuous experiment pipeline

Growth hacking channels and tactics:

• Product-led growth: Viral features, referral mechanics, freemium models
• Content: SEO-driven content, viral content, community building
• Partnerships: Cross-promotions, integrations, co-marketing
• Automation: Automated outreach, triggered campaigns, chatbots
• Data: Analytics-driven decisions, cohort analysis, funnel optimisation

The growth funnel (AARRR):

• Acquisition: How users find you
• Activation: Users have a great first experience
• Retention: Users come back
• Revenue: Users pay you
• Referral: Users tell others

Growth hacking vs. traditional marketing:

• Faster experimentation cycles (days vs. months)
• Cross-functional approach (marketing + product + engineering)
• Focus on scalable, repeatable tactics
• Data-driven decision making over brand-building
• Willingness to try unconventional approaches