Customer Segmentation
The practice of dividing customers into groups based on common characteristics to enable targeted marketing and personalised experiences.
In-Depth Explanation
Customer segmentation divides a customer base into distinct groups sharing similar characteristics, behaviours, or needs. AI enables more sophisticated, dynamic segmentation than traditional approaches.
Segmentation types:
- Demographic: Age, gender, income, location
- Behavioural: Purchase patterns, engagement, usage
- Psychographic: Values, interests, lifestyle
- Needs-based: Problems they're solving
- Value-based: Customer lifetime value
AI-powered segmentation:
- Machine learning clusters (unsupervised)
- Predictive segment assignment
- Dynamic, real-time segmentation
- Micro-segmentation to individuals
- Propensity-based segments
Segmentation applications:
- Targeted marketing campaigns
- Product development prioritisation
- Pricing strategies
- Service level differentiation
- Content personalisation
Business Context
Effective segmentation enables efficient resource allocation, better targeting, and personalised experiences that drive conversion and retention.
How Clever Ops Uses This
We implement AI-powered customer segmentation for Australian businesses, moving beyond basic demographics to behaviour-based dynamic segments.
Example Use Case
"Using AI to identify high-value customers at risk of churn and triggering personalised retention campaigns before they leave."