The proportion of correct predictions among total predictions. A basic classification metric that can be misleading for imbalanced datasets.
Accuracy measures the percentage of correct predictions. While intuitive, it's often inadequate alone, especially for imbalanced classes.
Accuracy formula: Accuracy = (True Positives + True Negatives) / Total Predictions
When accuracy works well:
When accuracy misleads:
Better alternatives:
Don't be fooled by high accuracy. A fraud detector saying "not fraud" always achieves 99% accuracy but catches nothing. Choose metrics that reflect business impact.
We help Australian businesses select appropriate metrics for their AI projects, ensuring models optimise for actual business outcomes.
"A model with 95% accuracy on customer churn sounds good, but if only 5% of customers churn, predicting "won't churn" for everyone achieves 95% accuracy too."