Harvard-Educated PandaDoc Experts | FT Fast 500

Proposals and Contracts Automated PandaDoc

PandaDoc streamlines document workflows with beautiful proposals, quotes, contracts, and e-signatures. Our PandaDoc integrations connect your document workflows with CRM, accounting, and payment systems. Generate proposals from CRM deals, track document engagement, collect signatures, and process payments - all in one seamless workflow. Perfect for sales teams wanting to close deals faster.

50K+
Customers
28%
Faster close
Built-in
Payments
Analytics
Engagement

Why Integrate PandaDoc with Your Business Systems?

Sales Acceleration

Beautiful proposals that win deals. Track when prospects view documents and know exactly when to follow up.

CPQ Capabilities

Configure, price, quote directly in PandaDoc. Product tables with pricing logic create accurate quotes quickly.

Integrated Payments

Collect payment when documents are signed. Stripe integration means getting paid immediately, not invoicing later.

Popular PandaDoc Integration Solutions

Connect PandaDoc with your entire business ecosystem

PandaDoc + CRM

Generate proposals and contracts from CRM opportunities. Deal data populates templates, engagement syncs back, and closed documents update deal stages.

  • One-click proposal generation
  • Engagement tracking in CRM
  • Automatic stage updates
  • Revenue attribution

PandaDoc + Accounting

Signed documents with payment create invoices in your accounting system. Contract values track for revenue recognition and forecasting.

  • Invoice generation
  • Revenue tracking
  • Payment reconciliation
  • Contract management

PandaDoc + Payments

Collect payment at signature via Stripe integration. Deposits, full payment, or payment plans process immediately when deals close.

  • Payment at signature
  • Deposit collection
  • Payment plans
  • Immediate cash flow

PandaDoc + HR Workflows

Offer letters, employment agreements, and HR documents with proper routing and signatures. New hire data flows to HR systems upon completion.

  • Offer letter automation
  • Agreement routing
  • HR system sync
  • Compliance tracking

Systems We Connect with PandaDoc

Salesforce
HubSpot
Pipedrive
Stripe
Xero
QuickBooks
Slack
Zapier

Plus 100+ more systems - if you use it, we can integrate it with PandaDoc

How PandaDoc Integration Works

1

Connect Your Systems

We securely connect PandaDoc with your other business applications using official APIs and best practices.

2

Map Your Data

Configure how data flows between systems - which fields map where, what triggers sync, and business rules.

3

Automate Forever

Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.

Data Flow Architecture

Here's how data flows between PandaDoc and your connected systems:

┌─────────────────┐     ┌──────────────────┐     ┌─────────────────┐
│   CRM Deal      │     │    PandaDoc      │     │   Payment /     │
│   Opportunity   │────▶│    Proposal      │────▶│   Accounting    │
└─────────────────┘     └──────────────────┘     └─────────────────┘
        │                        │                        │
        │                        ▼                        │
        │               ┌──────────────────┐              │
        │               │ Document Flow    │              │
        │               │ • Create         │              │
        │               │ • Send           │              │
        │               │ • View/Engage    │              │
        │               │ • Sign/Pay       │              │
        │               └──────────────────┘              │
        │                        │                        │
        ▼                        ▼                        ▼
   ┌─────────┐            ┌─────────────┐          ┌──────────┐
   │Proposal │            │ Engagement  │          │  Paid &  │
   │ Created │            │ Analytics   │          │  Closed  │
   └─────────┘            └─────────────┘          └──────────┘

Example: Proposal to Payment Flow
══════════════════════════════════
1. Sales rep creates proposal from HubSpot deal
2. Deal data populates template (pricing, terms)
3. Proposal sent to prospect for review
4. PandaDoc tracks opens, time on each page
5. Engagement data syncs to HubSpot timeline
6. Prospect signs and pays deposit via Stripe
7. Payment confirmed, deal stage updates
8. Signed document attaches to CRM record
9. Invoice created in Xero for accounting
10. Customer onboarding workflow triggers

Common Field Mappings

Source FieldTarget FieldNotes
HubSpot.Deal.dealnamePandaDoc.Document.nameProposal title
HubSpot.Deal.amountPandaDoc.PricingTable.totalDeal value
HubSpot.Contact.emailPandaDoc.Recipient.emailSigner email
HubSpot.Contact.firstnamePandaDoc.Recipient.first_nameContact name
HubSpot.Company.namePandaDoc.Field.companyCompany name
PandaDoc.Document.statusHubSpot.Deal.dealstageStatus sync
PandaDoc.Analytics.time_spentHubSpot.Deal.engagement_scoreEngagement
PandaDoc.Payment.amountXero.Invoice.AmountPaidPayment collected
PandaDoc.Document.signed_pdfHubSpot.Deal.attachmentSigned document
PandaDoc.PricingTable.itemsXero.Invoice.LineItemsProduct details

Example API Response

Sample data structure when syncing from PandaDoc:

// PandaDoc - Create Document from Template
POST https://api.pandadoc.com/public/v1/documents
Authorization: Bearer {api_key}
Content-Type: application/json

{
  "name": "Service Proposal - Acme Corp",
  "template_uuid": "template-xyz789",
  "recipients": [
    {
      "email": "john@acmecorp.com.au",
      "first_name": "John",
      "last_name": "Smith",
      "role": "Client"
    }
  ],
  "tokens": [
    {
      "name": "Client.Company",
      "value": "Acme Corporation"
    },
    {
      "name": "Deal.Value",
      "value": "$25,000"
    }
  ],
  "pricing_tables": [
    {
      "name": "default",
      "data_merge": true,
      "options": {
        "discount": {
          "type": "percent",
          "value": 10
        }
      },
      "sections": [
        {
          "title": "Services",
          "default": true,
          "rows": [
            {
              "data": {
                "Name": "Implementation",
                "Price": 15000,
                "QTY": 1
              },
              "options": { "optional": false }
            },
            {
              "data": {
                "Name": "Monthly Support",
                "Price": 2500,
                "QTY": 4
              }
            }
          ]
        }
      ]
    }
  ],
  "metadata": {
    "hubspot_deal_id": "deal-123",
    "source": "hubspot-integration"
  }
}

// PandaDoc - Document Completed Webhook
POST /webhook/pandadoc/completed
Content-Type: application/json

{
  "event": "document_state_changed",
  "data": {
    "id": "doc-abc123",
    "name": "Service Proposal - Acme Corp",
    "status": "document.completed",
    "date_completed": "2024-01-15T14:30:00Z",
    "recipients": [
      {
        "email": "john@acmecorp.com.au",
        "completed": true,
        "completed_on": "2024-01-15T14:30:00Z"
      }
    ],
    "grand_total": {
      "amount": 22500,
      "currency": "AUD"
    },
    "metadata": {
      "hubspot_deal_id": "deal-123"
    }
  }
}

AI & Custom Integration Examples

Beyond system-to-system connections, we build custom AI solutions and interfaces powered by PandaDoc data.

Smart Content Suggestions

AI recommends content blocks and language based on deal characteristics. Win-rate optimized proposals for each industry and deal size.

Engagement Scoring

Machine learning analyzes viewing patterns to predict close probability. Time on pricing, repeat views, and section attention all factor into deal health scores.

Pricing Optimization

AI suggests optimal pricing based on historical win rates. Identifies price sensitivity patterns and recommends discount strategies.

Follow-up Timing

AI predicts optimal follow-up timing based on engagement patterns. Alerts sales when engagement signals indicate readiness or hesitation.

Integration Prerequisites

Before starting your PandaDoc integration, ensure you have:

  • PandaDoc account (Business or Enterprise for API)
  • PandaDoc API key from developer settings
  • CRM (HubSpot, Salesforce, Pipedrive) with API access
  • Document templates configured in PandaDoc
  • Stripe account for payment collection
  • Accounting system (Xero, QuickBooks) for invoicing

Common Issues & Solutions

Document creation failing

CRM data not populating

Payment not processing

Webhooks not triggering

Engagement data not syncing

Frequently Asked Questions

How does PandaDoc integrate with HubSpot?

What's the difference between PandaDoc and DocuSign?

Can PandaDoc handle pricing and quoting?

How do PandaDoc payments work?

What analytics does PandaDoc provide?

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