Fresha vs Kounta - An Honest Breakdown for mid-market Australian businesses
Stop researching and start deciding. Our feature-by-feature comparison of Fresha and Kounta gives mid-market Australian businesses the clarity they need - in minutes, not hours.
Feature Comparison
Side-by-side feature analysis for Fresha and Kounta.
Industry fit
Fresha
Fresha provides industry fit functionality, popular with Healthcare & Allied Health businesses
Kounta
Kounta provides industry fit functionality, popular with Hospitality & Tourism businesses
Both Fresha and Kounta address industry fit. The right choice depends on whether you prioritise depth of functionality or breadth of your overall platform.
Job management
Fresha
Completely free software subscription with no monthly fees, making it the most cost-effective salon management platform available
Kounta
Purpose-built for hospitality with table management, order management, kitchen display, and split billing designed for restaurant workflows
Both platforms are strong here. Fresha emphasises this as a core strength, and Kounta also invests heavily in job management. Review each platform's approach to see which aligns with your team's workflow.
Quoting and invoicing
Fresha
Fresha provides quoting and invoicing functionality, popular with Healthcare & Allied Health businesses
Kounta
Kounta provides quoting and invoicing functionality, popular with Hospitality & Tourism businesses
On paper quoting and invoicing looks similar across Fresha and Kounta, but the admin experience, reporting, and permission model tend to be the real differentiators.
Scheduling and dispatch
Fresha
Fresha provides scheduling and dispatch functionality, popular with Healthcare & Allied Health businesses
Kounta
Kounta provides scheduling and dispatch functionality, popular with Hospitality & Tourism businesses
Fresha and Kounta take different philosophical approaches to scheduling and dispatch; the better fit is usually the one that matches how your team already thinks about the problem.
Mobile field access
Fresha
Clean, modern interface with an excellent mobile app experience for both staff and clients is genuinely well-designed
Kounta
Staff management with role-based access, shift tracking, and basic labour cost reporting provides operational visibility
Both platforms are strong here. Fresha emphasises this as a core strength, and Kounta also invests heavily in mobile field access. Review each platform's approach to see which aligns with your team's workflow.
Compliance features
Fresha
Fresha provides standard security controls. Contact the vendor for detailed compliance certifications
Kounta
Limitation: Reporting features are adequate for single venues but lack the depth needed for multi-venue analytics and benchmarking
On paper compliance features looks similar across Fresha and Kounta, but the admin experience, reporting, and permission model tend to be the real differentiators.
Reporting
Fresha
Fresha includes reporting capabilities. Feature depth varies by plan tier
Kounta
Multi-site capability with centralised reporting suits hospitality groups managing multiple venues from a single dashboard
Kounta highlights reporting as a core strength. Fresha offers the capability but does not position it as a primary differentiator.
Client management
Fresha
Completely free software subscription with no monthly fees, making it the most cost-effective salon management platform available
Kounta
Purpose-built for hospitality with table management, order management, kitchen display, and split billing designed for restaurant workflows
Both platforms are strong here. Fresha emphasises this as a core strength, and Kounta also invests heavily in client management. Review each platform's approach to see which aligns with your team's workflow.
Inventory and materials
Fresha
Fresha provides inventory and materials functionality, popular with Healthcare & Allied Health businesses
Kounta
Kounta provides inventory and materials functionality, popular with Hospitality & Tourism businesses
Fresha and Kounta take different philosophical approaches to inventory and materials; the better fit is usually the one that matches how your team already thinks about the problem.
Integrations with accounting
Fresha
Completely free software subscription with no monthly fees, making it the most cost-effective salon management platform available
Kounta
Purpose-built for hospitality with table management, order management, kitchen display, and split billing designed for restaurant workflows
Both platforms are strong here. Fresha emphasises this as a core strength, and Kounta also invests heavily in integrations with accounting. Review each platform's approach to see which aligns with your team's workflow.
Ease of setup
Fresha
Fresha provides onboarding resources. Setup complexity depends on your configuration requirements
Kounta
Kounta provides onboarding resources. Setup complexity depends on your configuration requirements
On paper ease of setup looks similar across Fresha and Kounta, but the admin experience, reporting, and permission model tend to be the real differentiators.
Value for money
Fresha
Software subscription: Free. Fresha Payments: 1.29% + $0.00 per in-person transaction. New client marketplace fee: 20% commission. Optional add-ons: blast marketing campaigns priced per message. No monthly subscription fee.
Kounta
Custom pricing based on venue size and requirements. Transitioning to Lightspeed Restaurant pricing from approximately $109/month (AUD). Contact Lightspeed for current Kounta migration pricing.
Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.
Pricing Comparison
General pricing information for each platform.
Fresha
Software subscription: Free. Fresha Payments: 1.29% + $0.00 per in-person transaction. New client marketplace fee: 20% commission. Optional add-ons: blast marketing campaigns priced per message. No monthly subscription fee.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Kounta
Custom pricing based on venue size and requirements. Transitioning to Lightspeed Restaurant pricing from approximately $109/month (AUD). Contact Lightspeed for current Kounta migration pricing.
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Fresha
Pros
- Completely free software subscription with no monthly fees, making it the most cost-effective salon management platform available
- Integrated payment processing through Fresha Payments means no separate merchant account or gateway is required
- Marketplace listing exposes your business to Fresha millions of users searching for local beauty and wellness services
- Automated marketing with email and SMS campaigns for no-shows, rebooking, and birthday promotions included at no platform cost
- Clean, modern interface with an excellent mobile app experience for both staff and clients is genuinely well-designed
Cons
- Revenue model is transaction-based (fees on payments processed through Fresha Payments), which can add up for high-revenue businesses
- New client marketplace bookings incur a 20% commission fee, which significantly impacts margin on first-time client appointments
- Data portability is limited compared to paid platforms, making it harder to switch away once business data is embedded in the system
- Customisation options for booking pages and client communications are more limited than paid alternatives like Timely
Kounta
Pros
- Purpose-built for hospitality with table management, order management, kitchen display, and split billing designed for restaurant workflows
- Integrates with major Australian payment terminals (Tyro, Square) and accounting software (Xero, MYOB) for local business compatibility
- Menu management with modifiers, variants, and time-based pricing handles the complexity of restaurant, bar, and cafe operations
- Multi-site capability with centralised reporting suits hospitality groups managing multiple venues from a single dashboard
- Staff management with role-based access, shift tracking, and basic labour cost reporting provides operational visibility
Cons
- Now part of Lightspeed, with the platform gradually being merged into Lightspeed Restaurant, creating transition uncertainty
- Integration ecosystem is smaller than Square or Lightspeed, with fewer third-party apps available for hospitality-specific needs
- Offline functionality has been reported as inconsistent, which is problematic during peak service in venues with unreliable connectivity
- Reporting features are adequate for single venues but lack the depth needed for multi-venue analytics and benchmarking
Best For
Which tool suits which use case.
Choose Fresha if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (appointments, clients, services and more)
- ✓ Industry-specific workflows
- ✓ Specialised compliance
- ✓ Healthcare & Allied Health businesses
Choose Kounta if you need
- ✓ Hospitality & Tourism businesses
- ✓ Industry-specific workflows
- ✓ Specialised compliance
- ✓ Complex data models (orders, products, customers and more)
- ✓ Businesses connecting multiple tools
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Choose Fresha if beauty and wellness businesses that want full-featured salon software without monthly subscription fees, particularly those that benefit from marketplace discovery of new clients. Choose Kounta if Australian hospitality venues (cafes, restaurants, bars) that need a cloud POS with table management and integration with local payment terminals and accounting software. Avoid Fresha if high-volume businesses where transaction fees exceed what a subscription platform would cost, or businesses wanting full control over their brand experience without marketplace commissions. Avoid Kounta if hospitality businesses wanting long-term platform stability given the Lightspeed transition, or venues that need extensive third-party integrations beyond basic accounting and payments. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.
Migration Notes
What to know about switching between Fresha and Kounta.
Migrating Between Fresha and Kounta
Both Fresha and Kounta offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.
Fresha vs Kounta FAQ
Both platforms have their own setup considerations. Fresha manages 8 data object types and Kounta manages 8, so configuration complexity scales with your data requirements. Clever Ops provides implementation support for both, typically completing setup within 2 weeks.
Fresha: Software subscription: Free. Fresha Payments: 1.29% + $0.00 per in-person transaction. New client marketplace fee: 20% commission. Optional add-ons: blast marketing campaigns priced per message. No monthly subscription fee.. Kounta: Custom pricing based on venue size and requirements. Transitioning to Lightspeed Restaurant pricing from approximately $109/month (AUD). Contact Lightspeed for current Kounta migration pricing.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.
Yes. Both platforms share 4 common data object types (including staff, products, payments), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.
For Healthcare & Allied Health businesses, prioritise: Industry fit, Job management, Quoting and invoicing, Scheduling and dispatch, Mobile field access. Fresha is strong on Completely free software subscription with no monthly fees, making it the most cost-effective salon management platform available. Kounta excels at Purpose-built for hospitality with table management, order management, kitchen display, and split billing designed for restaurant workflows. Clever Ops can help you build a weighted requirements list and score each platform against it.
For Healthcare & Allied Health, the answer depends on your operational model. Fresha is best for beauty and wellness businesses that want full-featured salon software without monthly subscription fees, particularly those that benefit from marketplace discovery of new clients. Kounta is best for Australian hospitality venues (cafes, restaurants, bars) that need a cloud POS with table management and integration with local payment terminals and accounting software. Clever Ops has helped businesses across Healthcare & Allied Health choose the right stack. Book a free assessment for advice specific to your situation.
Yes. Fresha provides a REST API and Kounta provides a REST API, so automations can be built via Zapier, Make, or custom integrations. Common automated workflows include syncing staff, products, payments between both platforms. Clever Ops builds these automations for mid-market Australian businesses, saving teams 8+ hours/week on average.
Fresha may hit limits when high-volume businesses where transaction fees exceed what a subscription platform would cost, or businesses wanting full control over their brand experience without marketplace commissions. Kounta may hit limits when hospitality businesses wanting long-term platform stability given the Lightspeed transition, or venues that need extensive third-party integrations beyond basic accounting and payments. Both platforms are designed to grow with your business, but scaling experience varies. Fresha connects with 31+ tools, and Kounta with 30+, so integration flexibility at scale is comparable. Clever Ops helps mid-market Australian businesses plan their tech stack for growth, not just for today.
Fresha is more commonly used in Retail & E-commerce. Kounta is stronger in Hospitality & Tourism. That said, popularity alone should not drive your decision. The right tool depends on your specific processes and integration needs. Clever Ops can advise based on what we have seen work for similar businesses.
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